Marketing Lead · Web3 & Web2

René
Hernández

I build communities, amplify brands, and connect the dots between content strategy and real growth across Web3 DAOs, crypto protocols, and established brands.

View my work → Get in touch
0+
Years experience
0+
Web3 projects
0%
Avg. organic reach increase
0+
Latam builders community

About

Marketing at the intersection
of Web3 and Web2

I'm a marketing and communications professional with over a decade of experience spanning both traditional digital media and the crypto/Web3 space. Based in Mexico City, I've led content strategy, community building, and paid media for startups, global agencies, and decentralized protocols.

In Web3, I thrive in DAO environments, driving communications, managing grants programs, co-producing podcasts, and building partnerships that turn community energy into real outcomes. In Web2, I've led social listening, developed digital strategies, and coordinated marketing teams for brands like PepsiCo, Interceramic, and Firestone through Valtech, one of the leading global digital agencies.

I believe the best marketing feels human. Whether it's a well-timed shitpost on Crypto Twitter or a data-backed listening report for a global brand.

Community Building Content Strategy DAO Operations Social Listening Paid Media Crypto / Web3 Podcast Production Brand Strategy Newsletter LATAM
Marketing Consultant
Station70 · Foundation App
Aug 2025 – Feb 2026
Personal branding for Head of Product + organic content across crypto platforms.
Marketing Lead
Frutero Club
Feb 2025 – Aug 2025
Community growth, weekly podcast, hackathon partnerships in LATAM Web3.
Marketing & Grants Lead
Push DAO (now Push Chain)
May 2024 – Mar 2025
DAO comms + managed Grants Program V3 including reviews and interviews.
Marketing Strategist
Valtech (Global Agency)
Mar 2020 – Apr 2024
Led Listening area; strategies for PepsiCo, Vanguard, Interceramic & more.
Marketing Coordinator
M4Tel & M4 Connectivity
Feb 2017 – Jan 2020
Paid media (100k MXN/mo budget), content strategy, team coordination.
Listening Coordinator
Pop Group
Sep 2014 – Sep 2016
Crisis management and media monitoring in the political/government sector.

Selected Work

Projects & Experience

Web3
Station70 · Foundation App
Marketing Consultant
Aug 2025 · Feb 2026
Foundation is a crypto self-custody and inheritance security platform (B2C). Joined Station70 to build their marketing presence from scratch: tracking infrastructure, content operations, and brand voice across channels.
  • Built a personal-branding content strategy for the Head of Product on LinkedIn, repurposing long-form videos into short-form, high-retention clips to strengthen thought leadership
  • Created organic-first content across Crypto Twitter, LinkedIn, TikTok and Instagram, combining deep research, trend detection, crypto security education and strategic shitposting to drive reach and engagement
  • Launched and managed the Station70 monthly newsletter from zero
  • Improved marketing tracking foundations: Meta Pixel, Google Analytics and GTM setup; coordinated execution with external content agencies
Web2
Grupo Odin Dupeyron
Digital Comms Consultant
Jun 2024 · Feb 2026
Odin Dupeyron is a renowned Mexican author, speaker and theatrical producer with one of the largest and most engaged audiences in Spanish-speaking entertainment (748K Facebook, 922K Instagram, 90K TikTok). I led digital strategy to grow reach, deepen engagement and drive ticket sales.
  • Developed and executed a full digital presence strategy spanning content, paid media, and platform optimization across Facebook, Instagram, TikTok and YouTube
  • Enhanced the positioning of theatrical and editorial productions in social media, connecting with new audiences and expanding visibility
  • Improved paid advertising performance and directly increased ticket sales through targeted Meta campaigns
50%
Organic reach
40%
Platform traffic
Web3
Frutero Club
Marketing Lead
Feb 2025 · Aug 2025
Frutero Club is a LATAM Web3 builder community with 400+ members on Telegram. The goal was clear: meet builders where the conversation was already happening on Crypto Twitter and turn attention into an actual community with real outcomes.
  • Led comms strategy focused on Crypto Twitter to expand reach and bring new builders into the ecosystem
  • Co-hosted and produced a weekly podcast across YouTube and X, featuring some of LATAM's most relevant crypto voices, turning the show into a repeat touchpoint to spotlight regional builders
  • Drove partnerships with hackathons, buildathons and Web3 projects, designing and running mentorship programs that turned community energy into tangible outcomes
  • Supported day-to-day operations of the Telegram community of 400+ active Latam builders
Web3
Push DAO
Marketing Lead · Grants Lead
May 2024 · Mar 2025
Push Protocol is a decentralized web3 communications infrastructure (now Push Chain). Within the DAO, I held a dual role: leading marketing communications and managing the Grants Program, two of the most community-facing functions in the ecosystem.
  • Led DAO-wide comms to bring more builders, developers and users to Push Protocol through Twitter Spaces, blog content and a comprehensive marketing strategy
  • Managed the Push Grants Program V3 end-to-end: project intake, applicant interviews, in-depth research and evaluation to fund the most impactful contributions
  • Featured as Grants Lead at the "Decentralizing Grants" X Space alongside leading contributors from Thrive Protocol, Arbitrum and more
Web3
Nación Black Flag
Comms Lead
Sep 2023 · Mar 2025
Nación Black Flag (formerly Nación Bankless) is the leading Spanish-speaking Web3 DAO in LATAM, focused on onboarding the region into the onchain economy. One of my longest and most meaningful commitments in the space.
  • Served as Comms Lead, responsible for all public-facing communications, Crypto Twitter presence and community growth strategy
  • Participated in DAO governance as a multisig signer, and built strategic alliances with protocols, hackathons and ecosystem partners
  • Hosted, produced and edited the weekly podcast, distributed on Spotify and YouTube; moderated multiple X/Twitter Spaces each month
  • Supported the last two Gitcoin rounds managed by the team, helping structure the campaign and drive community participation
  • The DAO received 4,968.96 OP from Optimism RetroPGF Round 3
Web2
Valtech
Marketing Strategist & Insights Researcher
Mar 2020 · Apr 2024
Valtech is a global digital transformation and experience agency. I spent four years leading the Social Listening area, turning raw data into strategic recommendations for some of the world's most recognized brands.
  • Led the Listening practice: monthly reports, benchmarks, special analyses and annual brand reviews for clients including PepsiCo, Interceramic, The Vanguard Group, CMI, Firestone, Telcel Empresas and Play-Doh
  • Conducted research on trends and consumer data to improve digital product adoption, communication strategies and campaign performance
  • Developed and delivered internal education programs on Web3 topics (NFTs, metaverses, blockchain) for the Mexico and Argentina teams, positioning emerging tech knowledge as a core team competency
  • Contributed to communication strategies across multiple verticals and client categories simultaneously
IRL Event
Global Pizza Day CDMX
Co-Host · PizzaDAO
May 2023 and 2024
PizzaDAO's Global Pizza Party is one of the most iconic IRL Web3 celebrations in the world, happening simultaneously across dozens of cities every Bitcoin Pizza Day. I co-organized and hosted the Mexico City edition for two consecutive years.
  • Coordinated event logistics, local contributors and on-the-ground experience design alongside PizzaDAO's global team
  • Aligned brand messaging and visual identity with the global campaign while keeping the CDMX edition locally relevant
  • Created a space where Web3 culture met real-world community through food, storytelling and networking. 100+ attendees per edition
Web2
M4Tel & M4 Connectivity
Marketing Coordinator
Feb 2017 · Jan 2020
M4Tel was a Mexican entry-level smartphone brand with retail presence in Mexico and Central America. M4 Connectivity was its B2B hardware line targeting telecom infrastructure. I joined as the primary marketing coordinator, building and running the digital operation end-to-end for three years.
  • Developed and implemented digital marketing strategies across Facebook, Instagram and YouTube, growing community and increasing brand visibility in a competitive entry-level market
  • Managed Facebook and Google advertising campaigns with a monthly budget of 100,000 MXN (~6,000 USD), optimizing for reach, engagement and conversion
  • Produced content grids, monthly reports and commercial presentations for the sales area, as well as website copy and press releases
  • Coordinated a team of content creators, designers and digital analysts to ensure consistent output and on-time delivery

In the wild

Featured Posts

René Hdz @rene__hdz
¡Hoy lancé mi primer website/app vibecodeada! Llevé el meme a su máximo esplendor... El domingo vi un post de que alguien hizo un "traductor" de LinkedIn... y yo también tenía que hacerlo. 🤣 Compártanme sus respuestas, les quiero leer.
547 views · Mar 23, 2026 View post ↗
René Hdz @rene__hdz
¡México está Basado! 🟦 Estuvimos en el @base Around the World el fin de semana pasado, compartiendo con la comunidad onchain más picosa de México. 🇲🇽🌮 Builders, founders, creadores y una vibra que solo se vive IRL. Tuve la oportunidad de entrevistar a gente crack que está impulsando Base en Latam. ¡BASE ES PARA TODOS!
Base Around the World · CDMX View post ↗
René Hdz @rene__hdz
Estoy super agradecido por todo lo que pasó en la semana de @ethereum_mexico. El segundo día tuve la oportunidad de participar en el panel "¿Cómo construir bienes públicos e impulsar comunidades web3?" de la mano de @NacionBankless @pushprotocol y @Push_DAO.
2,473 views · Sep 26, 2024 View post ↗
🚀
Espacio Cripto @EspacioCripto
Sin los Bienes Públicos el ecosistema cripto no seria el mismo... En este episodio especial nos acompaña nuestro gran amigo @rene__hdz de @NacionBlackFlag, donde hablamos de la importancia de los Public Goods, cómo ser parte de este ecosistema y cómo @OctantApp está evolucionando la manera en la que funcionan 💝
930 views · Feb 11, 2025 View post ↗
⊕
Octant @OctantApp
Todo lo que tienes que saber sobre la nueva versión de Octant, en este livestream por primera vez en español con @nicnode, @rene__hdz y @cryptoreumd. 📅 Jueves 29 de Mayo · 🕐 1pm EST / 5pm UTC · 📍 En directo por X Livestream. ¡únete a nosotros 🎉!
1,442 views · May 27, 2025 View post ↗
🏊
Meta Pool @meta_pool
META POOL VALIDATOR WORLD CUP 2026 🇲🇽 SHOWDOWN. World Cup year. Everything on-chain. Two Mexican validators. Only one moves forward. ❤️ LIKE = staker-rene.pool.near @rene__hdz. Just pure degen football x decentralization ⚽🟣
1,928 views · Jan 15, 2026 View post ↗
🔔
Push DAO @Push_DAO
🚨 Call for Push Delegates! 📣 Do you wish to be a Push DAO Delegate? We've got news for you. Under the Push Delegate Program, 50,000 $PUSH will be delegated to five community members to serve as delegates. We are now calling on interested persons to apply.
2,470 views · Nov 18, 2024 View post ↗
🧬
Rheumatology and Longevity Lab @quertzalberin
Today @cryptoreumd gave us all the information about the @quertzalberin project to our Spanish community, funded by @vitadao and supported by @pumpdotscience. 🚀🌿🦄🔬🍣 Project funded by VitaDAO — coming soon.
1,287 views · Feb 17, 2025 View post ↗
🤖
LESAI Agent @LESAI_bot
Optimistic Response Verification System. We are doing medicine + verified AI — @DrErickZamora1 @troopdegen @fruteroclub @cryptoreumd @rene__hdz @arzapalo_jorge @base @bio_xyz
52 views · Mar 28, 2026 View post ↗
NB
Nathan Bekerman Head of Product @ Station70
Stablecoins are quietly becoming the new SWIFT. Last week, I spent two days at the Bitso Stablecoin Conference 2025 in CDMX and it reinforced something I've been seeing for a while: stablecoins aren't just a crypto product anymore. They're becoming the infrastructure layer of global money movement.
LinkedIn · Station70 View post ↗
Station70 2,663 followers
2025 was the year digital assets became operationally real for institutions. Not only because adoption increased, but because failure scenarios stopped being theoretical. At Station70, this shift defined our year. Key milestones: $10B in assets protected · 6x growth driven by hundreds of new clients.
LinkedIn · Station70 2025 Wrapped View post ↗

Toolkit

What I work with

Strategy
Content StrategyCommunity Building DAO CommsBrand Positioning Crisis ManagementGrants Programs Growth
Channels
Crypto Twitter / XLinkedIn TikTokInstagram TelegramDiscord YouTubeSpotifyNewsletter
Analytics & Listening
TalkwalkerBrandwatch SysomosGoogle Analytics Google TrendsSemrushSimilarWeb
Paid Media
Meta AdsGoogle Ads Twitter AdsLinkedIn AdsMeta Pixel GTMUTM tracking
Tools & Platforms
NotionSprout Social HootsuiteCharmverse CoordinapeCapCut DiscourseWordPress
AI & Innovation
ClaudeChatGPT Gemini ProClaude Code Nano BananaVercel N8NAI workflows
Languages
Spanish (Native)English (Professional)
Education
Specialization in Business & MgmtB.S. Psychology Human-Centered DesignDesign Thinking Agile for Business

Get in touch

Let's build something
together.

Open to consulting, full-time, and fractional marketing roles, especially in Web3, crypto, and LATAM-focused projects.

Let's Work Together →