I'm a marketing leader with 10+ years of experience navigating between Web3 and traditional marketing. I've led content strategies, DAO operations and growth for crypto protocols, global communities and Fortune 500 brands.
I combine the analytical rigor of data-driven marketing with the strategic vision of someone who understands real communities, not just metrics.
Marketing Lead and Grants Lead for the largest decentralized notifications protocol in Web3. I designed the content strategy to attract builders, developers and users to the ecosystem. I managed the V3 grants program: project review, applicant interviews and deep research on each proposal to maximize budget impact.
Led communications with a focus on Crypto Twitter to scale the most relevant builders community in LATAM. Co-produced and co-hosted a weekly podcast on YouTube and X. Designed and operated Verano en Cadena, 3-week buildathon × Base Network, with live sessions, mentorships and 30 projects submitted by builders from 20+ countries.
Marketing Strategist and Insights Researcher at the global digital transformation agency. Led the Social Listening practice generating monthly reports, benchmarks and special analyses for global brands. Conducted onboarding sessions on metaverses, NFTs and Web3 for Latam teams.
At Station70 I built the Head of Product's personal branding strategy on LinkedIn, launched the monthly newsletter and reinforced tracking with Meta Pixel, GA4 and GTM. For Grupo Odin Dupeyron, theater producer and editorial content, I designed the complete organic strategy: +50% reach, +40% traffic and improved paid campaign performance.
From brief to publish. Editorial calendars, voice & tone, brand storytelling and multichannel distribution.
Decentralized governance, on-chain community management, communications tokenomics and blockchain ecosystems.
From data to decision. SEO, paid media and funnel optimization with reporting that moves budgets, not just dashboards.
Building and managing real digital communities. Discord, Telegram, Twitter/X: genuine engagement, no vanity metrics.
I developed Open Source frameworks ready to use in Claude Code, Cursor and other AI agents. Install them directly in your projects via OpenClaw or GitHub.
Strategy, calendars, copywriting, repurposing, SEO briefs & thought leadership. Web3/crypto niche included.
openclaw skills install founder-content-marketingEnd-to-end system for designing, marketing, and operating a Web3 grants program.
Expert system for social listening reports, competitive benchmarks, campaign performance, and trend analyses.
Framework for building and managing Web3 communities across Discord, Telegram, and Twitter/X.
Positioning and sales framework for Web3 products targeting enterprise buyers. Pitch, ICP definition, jargon translation.
Complete workflow for planning, producing, distributing, and repurposing podcast content. 1 episode → 10 assets.
ICP, buyer personas, pain points & JTBD framework. Define exactly who you're selling to and why.
Value prop, messaging pillars, competitive matrix. Define and document product positioning.
Channels, KPIs, assets, timeline & budget. Plan and document any campaign end-to-end.
Tiers, account selection, multi-channel sequences. Execute ABM at scale for high-value accounts.
Drip & nurture flows, full copy per touch. Write and optimize outbound sequences end-to-end.
LinkedIn / Google / Meta, audiences & budget allocation. Build and optimize paid campaigns across channels.
GTM checklist, messaging by audience & launch tier. Go from build to market with a full launch plan.
Full story + pull quotes + sales one-pager. Turn customer results into pipeline-generating content.
Section-by-section copy, A/B plan + CRO checklist. Write and optimize landing pages for conversion.
Funnel metrics, CAC, pipeline influence, channel scorecard & exec recommendations.
Crisis response framework for Web3 projects. Exploits, FUD, token crashes, governance attacks, and 30-day trust recovery.
Localization system for Spanish-speaking LATAM audiences. MX/CO/ARG cultural adaptation and Web3 terminology in Spanish.
Los dopamine websites no te venden nada, no te piden tu correo, no te trackean. Solo te dan 90 segundos de algo real. Y eso los convierte en el canal de crecimiento más honesto que existe.
Read →No es copiar y pegar en ChatGPT. Este es mi flujo real con agentes de IA: qué hago, cómo lo hago y por qué funciona diferente.
Read →La mayoría de los proyectos Web3 desperdicia su programa de grants. Esto es lo que aprendí gestionando Push Grants V3 y por qué grants = marketing.
Read →Looking for someone to build communities, execute content strategies and move real metrics? Tell me what you need.